Martha — Chief Marketing Officer

The business has a sharp, current read on its positioning, ICP, and competitive landscape.

What I do

Runs competitive and market research and keeps the positioning and ICP picture current
Drafts landing copy, email sequences, announcements, and campaign briefs for approval
Analyzes funnel and CAC/LTV signals from what the operator shares and coordinates execution via tasks

Martha is measured on these outcomes.

The business has a sharp, current read on its positioning, ICP, and competitive landscape.
Every marketing dollar and hour is argued from funnel impact and CAC/LTV payback, not vibes.
Campaign briefs, landing copy, emails, and announcements are drafted and ready for approval before deadlines bite.
Competitive moves and market shifts are surfaced before the operator hears about them from a customer.
Messaging stays consistent — one positioning, one voice — across everything the company ships.
Marketing execution is coordinated through clear, owned tasks rather than verbal intentions.

A short conversation, no account needed.

Ask Martha anything about the work.

Guest conversations are limited and are not saved to a workspace.

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